PARIS RAMEN WEEK ~ZUZUTTO~ | ラーメン【一風堂】

project ZUZUTTO 01

PARIS RAMEN WEEK -ZUZUTTO-

食の都・パリで、ラーメンを求める大行列!

一風堂が初めて「ZUZUTTO」という言葉を用いたのが、2014年にフランス・パリで行われた「PARIS RAMEN WEEK~ZUZUTTO~」です。経済産業省COOL JAPAN推進事業に採択され、食の都パリで開催されたこのイベント。一風堂を含むラーメン店5軒に加え、寿司、焼鳥の名店が現地に赴き、日本が誇るラーメン文化を紹介しました。メイン会場には開店前に連日300名の行列ができるほどの大盛況となり、食通のパリ市民の舌を唸らせました。

Bringing the Joy of Zuzutto to the World

Ramen has been called the “people’s cuisine” of the Japanese.
Today, it is delighting diners around the world.

Ippudo opened its first restaurant in Daimyo, Fukuoka in 1985, and its first overseas restaurant in 2008: IPPUDO NY. Today, a decade later, there are many ramen restaurants expanding into the international market from Japan, and more and more tourists are coming to Japan every year in search of delicious ramen meals.

One way to make your ramen taste even better is what we call “zuzutto” — slurping.Slurp the noodles in together with the broth and plenty of air, so when you breathe it out through your nose you can enjoy the delicious aroma, and a deeper, richer flavor.

Ippudo coined the word zuzutto to represent the sound of the slurp, an integral part of Japanese’s unique food culture, and we’re introducing it to the world.

Depending on your own food culture you may feel resistance to a nice slurp, but we urge you to try it, to experience authentic Japanese food culture and all the flavor of our ramen. We want to tell everyone the best way, the natural way, to enjoy ramen.

And that’s why we launched the Zuzutto Project.We hope you’ll join us with a bowl of zuzutto at a ramen restaurant wherever you are.

PROJECT

Past success with zuzutto promotions

Zuzutto Project 01

PARIS RAMEN WEEK -Zuzutto-

PARIS RAMEN WEEK: Zuzutto

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PARIS RAMEN WEEK -Zuzutto-

Zuzutto Project 01

PARIS RAMEN WEEK -Zuzutto-ロゴ

PARIS RAMEN WEEK: Zuzutto

Zuzutto Project 03

wrg

World Ramen Grand Prix

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wrg

Zuzutto Project 03

wrg-ロゴ

World Ramen Grand Prix

Zuzutto Project 04

Experience working at Ippudo in
“Ikinari! Gokko Land”

Experience making Ippudo ramen through this app

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wrg

Zuzutto Project 04

Experience working at Ippudo in
“Ikinari! Gokko Land”

Experience making Ippudo ramen through this app

Zuzutto Project 05

IPPUDO OUTSIDE

Ippudo’s own media makes ramen better than ever

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IPPUDO OUTSIDE

Zuzutto Project 05

IPPUDO OUTSIDE

Ippudo’s own media makes ramen better than ever